UKP Worldwide’s Director, Guy Cliffe, has been featured in the latest Spotlight Interview by Cross-Border Magazine, one of Europe’s leading publications dedicated to international eCommerce and cross-border trade. The interview explores one of the biggest issues facing online retailers today: navigating an increasingly data-driven customs landscape. Read the full interview on Cross-Border Magazine
Throughout the interview, Guy discusses how customs has evolved from an administrative requirement into a strategic business function. As retailers continue expanding into new international markets, success increasingly depends on the quality of customs data, robust compliance processes and the ability to adapt to changing regulations.
Among the topics covered are the long-term impact of Brexit, the growing importance of accurate product data and HS classifications, the role of regulations such as ICS2, and why businesses should consider customs much earlier in their fulfilment process. The interview also explores international returns, duty recovery opportunities and how automation is helping retailers reduce delays while improving compliance.
One of the key themes running throughout the discussion is that the future of cross-border trade will be shaped by data. As customs authorities around the world continue to introduce more digital and risk-based controls, retailers that invest in accurate information, integrated technology and flexible customs processes will be best positioned to deliver a seamless customer experience while remaining compliant.
The interview forms part of UKP Worldwide’s ongoing partnership with Cross-Border Magazine and reflects our commitment to sharing practical insight that helps retailers, marketplaces, carriers and logistics providers navigate an increasingly complex international trading environment.
You can read the full interview here: