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A large UK based publisher with 26 consumer magazines had a complex marketing campaign which was sent out with their various magazine titles. The campaign was cross selling magazines, books and merchandise to try and increase magazine subscriptions and product sales.


Our objective was to simplify the campaign without losing the personal touch! The original campaign consisted of hand matching four separate inserts, which were all personally addressed with a specific offer targeted for that reader.


After sitting down and reviewing all the content required, our data team suggested replacing the inserts with an A3 carrier sheet. Each carrier sheet was designed to amalgamate all the information and it was personalised for the individual reader, the ability to use variable data greatly enhanced this. We use a combination of different pictures, offers and currencies on a single sheet, that not only looks impressive but has saved costs for our client too.


Easy US returns

UKP Worldwide were approached by a leading fashion retailer to provide a reliable returns service for their US outbound traffic. Objectives: The returned items needed to be delivered to a local US address and repatriated back to the UK. Results: UKP Worldwide’s US...

Personalised publishing at its best

UKP Worldwide were approached by a leading wholesale eCommerce distributor to provide a reliable and compliant delivery service to the US for their portfolio of clients. Objectives: The items needed to be delivered on a trackable service within a reasonable timeframe....