A large UK based publisher with 26 consumer magazines had a complex marketing campaign which was sent out with their various magazine titles. The campaign was cross selling magazines, books and merchandise to try and increase magazine subscriptions and product sales.
Our objective was to simplify the campaign without losing the personal touch! The original campaign consisted of hand matching four separate inserts, which were all personally addressed with a specific offer targeted for that reader.
After sitting down and reviewing all the content required, our data team suggested replacing the inserts with an A3 carrier sheet. Each carrier sheet was designed to amalgamate all the information and it was personalised for the individual reader, the ability to use variable data greatly enhanced this. We use a combination of different pictures, offers and currencies on a single sheet, that not only looks impressive but has saved costs for our client too.
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Seven Senders and UKP Worldwide (UKPW) joined forces at the start of 2021, after being introduced by a mutual customer. Early 2021, was a challenging time for us dealing with Brexit and its consequences, it felt like something out of the wild west. With the...
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Post-Brexit we needed to find a solution to moving our goods between the UK and the EU in the most efficient and cost-effective manner, as the impact of getting the setup wrong would have resulted in millions of pounds of additional duty incurred annually. We met with...